A beer company, Molson, came up with a cunning plan. Their market is primarily male, so they bought ads in women’s magazines, not to broaden their market, but to set up a ploy to appeal to men.
Ad placed in Cosmo:
Ad placed in Playboy:
Well, this makes me angry.
I dunno man. All of my faith in humanity is gone and now I feel like I just can’t care any more.